Eminem Gets Into the Merch Game with Rag & Bone | GQ

In a twist wilder than a plot twist in an M. Night Shyamalan flick, former President Donald J. Trump has thrown his MAGA hat into the ring to cheer on none other than Detroit’s rap god, Eminem, in a move that’s got jaws dropping from the White House to 8 Mile. Yes, you read that right—Trump, the man who once weathered a lyrical lashing from Eminem’s blistering 2017 BET Awards freestyle, is now singing the praises of the Slim Shady himself. Why? Because Eminem’s latest venture, a bold collaboration with New York fashion brand Rag & Bone, is a star-spangled celebration of American-made production. And rumor has it, Trump’s not just applauding from the sidelines—he’s ready to invest in this patriotic project! Buckle up, because this tabloid exclusive is about to unpack the juiciest details of this unlikely alliance.

From Freestyle Feud to Fashion Friends

Let’s rewind to 2017, when Eminem unleashed a verbal onslaught against Trump during a freestyle at the BET Hip Hop Awards. The track, dripping with disdain, called out everything from Trump’s policies to his persona, with lines so sharp they could’ve sliced through a MAGA rally. The Kamikaze T-shirt in Eminem’s new Rag & Bone collection even nods to this fiery moment, emblazoned with a cheeky reference to that iconic diss. So how did we get from Eminem’s mic-dropping takedown to Trump calling him a “winner” with “brains and guts”? It’s all about the red, white, and blue.

Eminem’s collaboration with Rag & Bone, dubbed “The Icon Project,” is a limited-edition capsule collection that screams American pride. Launched in 2018 to coincide with the final leg of Eminem’s European Revival tour, the collection features three T-shirts—Kamikaze, Success, and Graffiti—and the pièce de résistance, the Icon Hoodie, available in three colorways (black, white, and military green). Every stitch, every thread, every graphic is 100% made and manufactured in the USA, a fact that’s reportedly caught Trump’s eye. Sources close to the former president say he sees this as a shining example of American ingenuity, and he’s itching to back it. “Trump’s all about bringing jobs back to America,” an insider spills. “He’s calling Eminem’s project a ‘tremendous’ move for the economy!”

The Collection: Slim Shady’s Style Swagger

Rag & Bone, known for its “British heritage” meets “understated New York aesthetic,” seems an odd match for Eminem’s raw, in-your-face vibe. As Dazed put it, this collab is “only a little less unexpected than a Peppa Pig x Gucci team-up.” Yet, the result is a streetwear masterpiece that’s as bold as Eminem’s rhymes. The T-shirts are packed with nods to his career: the Success tee quotes Lose Yourself with the line “Success is my only motherfuckin’ option, failure’s not,” while the Graffiti and Kamikaze designs channel Detroit’s gritty spirit and Eminem’s rebellious edge. The Icon Hoodie, co-designed by the rapper himself, sports subtle details like the “313” area code—Eminem’s love letter to his Motor City roots—and an anvil emblem honoring Detroit’s industrial history.

Each hoodie is individually numbered, making it a collector’s dream, with prices ranging from $95 for the tees to $250 for the hoodies. The collection’s American-made ethos isn’t just a marketing gimmick; it’s a statement. “Eminem’s not just a rapper; he’s a cultural force,” says Rag & Bone founder Marcus Wainwright. “His commitment to American production is inspiring, and working with him was humbling.”

Eminem x Rag & Bone Capsule Collection | Hypebeast

Trump’s Investment: A Game-Changer?

Here’s where things get spicy. Sources claim Trump is so impressed with Eminem’s commitment to American manufacturing that he’s considering a personal investment to scale up the project. “Trump sees this as a chance to boost American jobs and stick it to the globalists,” our insider reveals. “He’s talking about turning this into a full-blown fashion empire—Made in the USA, of course!” While details are hush-hush, whispers suggest Trump’s team is in talks with Rag & Bone to expand the collection, potentially opening pop-up shops across the Rust Belt, starting with—you guessed it—Detroit.

This isn’t just about hoodies and tees. Trump’s camp reportedly views this as a chance to bridge cultural divides, uniting MAGA fans with Eminem’s loyal stans. “Eminem’s got a fanbase that crosses all lines—urban, rural, young, old,” says a source. “Trump thinks this could be a PR coup, showing he’s not just about politics but about culture and jobs.” Could this be the ultimate power move to heal the wounds from that 2017 freestyle? Or is it just Trump seizing an opportunity to align with a cultural juggernaut? Either way, it’s a plot twist nobody saw coming.

Mom’s Spaghetti: The Cherry on Top

If the Trump-Eminem bromance wasn’t wild enough, let’s talk about the cherry on this chaotic sundae: Mom’s Spaghetti. Yes, the iconic Lose Yourself lyric came to life at the 2018 London pop-up for the Rag & Bone x Eminem launch, where fans could munch on spaghetti and meatballs or spaghetti sandwiches while shopping the collection. Held at The Sun & 13 Cantons pub on July 13, the one-day event was a sensory overload, complete with a chance to win tickets to Eminem’s sold-out Twickenham Stadium show. For those who couldn’t make it, limited batches dropped online July 14, though sadly, the spaghetti stayed in London.

The Mom’s Spaghetti pop-up wasn’t just a gimmick—it was a nod to Eminem’s roots and a reminder of his knack for turning lyrics into cultural moments. “It’s Eminem at his best: raw, real, and a little absurd,” says a fashion critic. “Serving spaghetti at a fashion event? That’s peak Shady.” And Trump? He’s reportedly “yuge-ly” amused by the concept, with aides claiming he’s floated the idea of bringing Mom’s Spaghetti to his own rallies. “Imagine it: MAGA hats, Eminem hoodies, and a plate of spaghetti. It’s a branding goldmine!”

The Cultural Collision of 2025

Take it back to the Shady national convention, Wish I woulda spit on it  before I went to shake his hand” : r/Eminem

Fast-forward to 2025, and the Eminem-Rag & Bone collaboration is poised for a revival, with Trump’s potential investment adding fuel to the fire. The original 2018 launch was a hit, selling out in hours, and fans are clamoring for a restock. Social media is buzzing with speculation about what a Trump-backed version might look like—perhaps a gold-foil MAGA-inspired hoodie or a T-shirt emblazoned with “Make America Rap Again”? X posts are ablaze with fans debating whether this is a genius move or a sell-out. One user writes, “Eminem and Trump? I need to lie down.” Another quips, “From dissing Trump to designing with him—this is the ultimate redemption arc.”

Critics, however, aren’t so sure. Some argue Eminem’s anti-Trump stance makes this partnership a betrayal. “He called out Trump’s policies in Kamikaze and now they’re BFFs? Nah, this ain’t it,” one X user fumes. Others see it as a pragmatic move. “Eminem’s always been about Detroit and American jobs. If Trump’s offering cash to make that happen, why not?” The debate rages on, but one thing’s clear: this collab is a cultural lightning rod.

What’s Next?

As of June 9, 2025, the fashion world and political sphere are holding their breath. Will Trump’s investment materialize, turning Eminem’s capsule into a full-fledged brand? Will Mom’s Spaghetti become the official snack of the 2026 midterms? And most importantly, can these two titans set aside their past beef for the sake of American-made style? Only time will tell, but for now, the world’s watching this bizarre, brilliant, and utterly American saga unfold.

One thing’s for sure: in the words of Slim Shady himself, “You only get one shot.” And it looks like Trump and Eminem are ready to seize it.