Not dissimilar to her iconic predecessors like Madonna and Cher, music star Taylor Swift has been something of a chameleon in her lengthy career. She’s given us countless iconic looks, from a sleek bob, to natural curls.
Seamlessly transitioning from country music ingenue to the biggest popstar of a generation, and redefining contemporary culture in the process, Taylor has been busy changing everything from her album recordings to her guitars since the day she became famous.
But hand-in-hand with that musical journey has been Swift’s aesthetic journey, one that has seen her transition from curly-haired teenager to red-lipped pop bombshell, culminating in her latest look: a bit of a black & white rebel. Swift has been on her global sell-out Eras Tour, but that didn’t stop her from launching a new look – and a new album – at the 2024 Grammys.
While we thought she was finally releasing the re-recording of Reputation, Swift surprised us with a new album – and the look of a new era to go with it.
Below, Swift’s full beauty journey in photos.
Taylor Swift’s Before And After Beauty Evolution
Swift’s decade-long beauty evolution has involved everything from switching her curls to poker-straight strands with a signature fringe, swapping pink lip gloss for bold red lipstick and amping up the sex appeal with platinum blonde hair and sultry makeup looks.
Here, we recount Taylor Swift’s beauty evolution in pictures.
April 2006
Taylor Swift, aged around 17, with her natural curls.
November 2006
Taylor Swift at the Country Music Awards in 2006.
April 2007
April 2007
May 2007
May 2007
February 2008
She’s in her Fearless colours…
April 2008
At the Country Music Awards in 2008.
April 2009
April 2009
September 2009
September 2009
January 2010
January 2010
November 2010
In 2010, we got our first glimpse of Taylor with her full blunt fringe and straightened hair. Here she is at the 37th Annual American Music Awards.
February 2011
Taylor Swift sporting Old Hollywood glamour.
April 2011
April 2011
November 2011
November 2011
September 2012
September 2012
November 2012
November 2012
January 2013
January 2013
August 2013
August 2013
September 2013
September 2013
January 2014
Taylor attends the Golden Globes in 2014.
May 2014
Taylor Swift attends the Met Gala in 2014.
August 2014
At the Teen Choice Awards in 2014.
February 2015
We remember this bob (and this dress) from the Grammys in 2015.
May 2015
A shaggy bob for Taylor in 2015.
February 2016
And now Taylor Swift is in her sleek bob era.
February 2019
February 2019
May 2016
Oh, are we in her Reputation era? Taylor’s peroxide bob says ‘likely’.
December 2017
December 2017
May 2018
May 2018
October 2018
October 2018
January 2019
January 2019
March 2019
March 2019
April 2019
April 2019
May 2019
May 2019
August 2019
August 2019
November 2019
November 2019
December 2019
December 2019
January 2020
January 2020
January 2020
January 2020
May 2020
Taylor tried out pastel, blue and pink hair streaks in 2020.
July 2020
July 2020
Image: @taylorswift
December 2020
December 2020
November 2021
November 2021.
Image: Getty
October 2021.
October 2021.
Image: Getty
August 2022
August, 2022.
Image: Getty
August 2022
Taylor Swift in New York in August, 2022.
Image: Getty
October 2022
Taylor Swift on The Tonight Show Starring Jimmy Fallon in October, 2022.
Image: Getty
November 2022
November, 2022.
Image: Getty
November 2022
Taylor Swift at the 2022 American Music Awards in November, 2022.
Image: Getty
February 2023
Can somebody say ‘Midnights’?
Image: Getty
January 2024
In green at the Golden Globes on January 7, 2024.
February 2024
The night she launched The Tortured Poet’s Department. Taylor Swift at the 2024 Grammy Awards.
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