In a move that has sent shockwaves through Hollywood, Elon Musk, Mel Gibson, and Mark Wahlberg have joined forces to launch a $3 billion film studio dedicated to producing movies that embrace traditional values, unapologetic storytelling, and what they call “freedom-focused entertainment.” The announcement, made at a packed press conference in Los Angeles, has already set social media ablaze and sparked heated debates across the entertainment industry.

The trio’s new venture, tentatively named Liberty Studios, aims to challenge what they describe as an overly “politically correct” and “agenda-driven” film landscape. “We’re not here to lecture audiences,” Musk declared, standing at the center of the stage. “We’re here to tell great stories—stories that resonate with real people and reflect timeless values, not fleeting trends.”

Mel Gibson, an Oscar-winning filmmaker and actor known for his unapologetic creative vision, echoed Musk’s sentiment. “Hollywood has forgotten that its job is to inspire and entertain,” Gibson said. “Instead, it’s become a megaphone for divisive narratives. We want to create films that unite people—whether they’re historical epics, gripping dramas, or action-packed adventures.”

Mark Wahlberg, who has long been vocal about his faith, discipline, and work ethic, added a deeply personal perspective. “I’ve built my career on hard work and authenticity. This studio is about giving filmmakers the freedom to tell stories without worrying about being canceled for stepping outside the approved lines. We’re putting creative power back in the hands of storytellers who have something real to say.”

The timing of this announcement is no accident. Over the past decade, Hollywood has faced growing criticism from audiences who feel alienated by what they see as a prioritization of political messaging over storytelling. Box office numbers reveal a clear pattern: while some socially conscious films perform well, many others flop, especially when viewers perceive the themes as forced or preachy. In contrast, films that focus on universally relatable struggles, heroism, and hope often outperform expectations.

Liberty Studios plans to hit the ground running with a slate of projects already in development. Sources close to the team suggest that the first lineup will include a big-budget historical war drama, a family-oriented animated feature, and a high-octane action thriller. While the founders have not revealed specific titles, they promise that every project will be grounded in high production values, compelling narratives, and broad audience appeal.

Funding for the venture is reportedly coming from a combination of private investors, strategic media partnerships, and Musk’s own significant financial backing. Analysts estimate that with Musk’s business acumen, Gibson’s directorial expertise, and Wahlberg’s box-office draw, the studio could quickly become a disruptive force in an industry dominated by legacy players like Disney, Warner Bros., and Netflix.

Still, not everyone is applauding the move. Critics argue that the very branding of the studio as “anti-woke” risks alienating audiences who value diversity and progressive representation in media. Some Hollywood insiders have accused the trio of politicizing entertainment under a different banner, suggesting that “traditional values” is just another form of ideological messaging.

Musk brushed off such criticism with his characteristic bluntness. “People can call it whatever they want,” he said. “At the end of the day, the only metric that matters is whether people want to watch the movies. If audiences show up, then we’ve done our job.”

Industry experts are divided on how Liberty Studios will fare in an increasingly competitive streaming and theatrical marketplace. On one hand, the global demand for fresh, original storytelling is enormous, especially as viewers tire of recycled franchises and formulaic reboots. On the other hand, breaking into Hollywood’s distribution networks and building a consistent audience will require more than just a bold vision—it will take flawless execution and a little bit of luck.

If successful, Liberty Studios could represent a seismic shift in the way movies are conceived and marketed, potentially opening the door for more studios to embrace unfiltered storytelling and a wider range of creative voices. If it fails, skeptics will likely point to it as proof that ideological branding—whether “woke” or “anti-woke”—is no substitute for universally appealing stories.

For now, though, the founders remain confident. “We’re not in this for a quick win,” Wahlberg emphasized. “We’re building something for the long haul—movies that people will still be watching and talking about 20, 30, even 50 years from now.”

Whether Liberty Studios will fulfill that vision remains to be seen, but one thing is certain: the partnership of Elon Musk, Mel Gibson, and Mark Wahlberg has already captured the attention of both Hollywood and the wider public. In an industry where trends come and go overnight, the promise of a studio built on timeless principles may be exactly the shakeup audiences didn’t know they were waiting for.