In a movement that has surprised the world of sports and technology, Tim Cook, CEO of Apple, has offered the NBA legend, Michael Jordan, a contract of24 million dollars To star in an ambitious marketing campaign. The objective is to promote the new functions and product lines of theiPhone, consolidating Apple’s image as an innovation leader. According to nearby sources, the proposal includes public appearances and exclusive content with Jordan, an iconic figure that remains a global reference.

Michael Jordan’s response, known for his brevity, has generated a stir:”I am not interested in being an advertising fence”. This statement, faithful to the direct style of the star, has shaken fans and analysts, who speculate on the reasons behind their rejection. Is it a matter of principles or a strategy to negotiate a better agreement? For now, Jordan maintains his position, leaving Apple in search of new strategies for his campaign.

This attempt to collaborate reflects Apple’s approach to associate with high profile figures to reinforce your brand. However, Jordan’s refusal raises questions about the impact of celebrities on current technological marketing. Can Apple find another star that equals Jordan’s charism? The expectation grows while fans wait for Tim Cook’s next movement.