While working on Power Book II: Ghost, 50 Cent revealed that he intentionally reached out to Nigerian creatives—both designers and iconic singer Flavour—because he believes Nigerians have “one of the best and richest cultures in the world.”

According to insiders, 50 didn’t just “use” African culture for aesthetics—he paid Flavour extremely well to feature his song in the series and brought in Nigerian designers to help shape authentic looks, sounds, and energy on screen. For him, this wasn’t charity. It was respect.

In a conversation about the collaboration, 50 Cent reportedly emphasized that African culture—especially Nigerian culture—isn’t something to be watered down or traded away for acceptance.

He stressed that African culture is powerful, beautiful, and deeply rooted, and that people on the continent shouldn’t let anyone make them feel less because of it.

“That’s their identity,” he said. “They should protect it and not let anyone lie to them about its value.”

One of the most striking points he made: he wouldn’t have gone to Flavour if Flavour was busy trying to act like an American artist.

In other words, it was Flavour’s unapologetic authenticity—his sound, language, visuals, and cultural pride—that caught 50 Cent’s attention. The very thing some people are pressured to hide is exactly what opened doors on a global stage.

 

 

His message to Africans—especially Nigerians—is clear and direct:

Value your culture.
Cherish your roots.
Don’t trade your identity to fit in.

In an era where some young Africans feel compelled to “Westernize” their accents, fashion, music, and even their names to seem more “global,” this message hits differently. 50’s stance is a reminder that the world is already watching—and what they want is originality, not imitation.

The moral lesson many are pulling from his words is sharp:

Don’t be ashamed of your roots. Don’t pretend you don’t know your dialect.

The language you’re ignoring today might be the very thing that sets you apart tomorrow.

From Lagos to London, from Enugu to New York, the story is resonating across timelines and group chats. A global rap icon just used his influence to amplify the value of African identity—and he didn’t sugarcoat it.

If 50 Cent is willing to reach across continents, invest real money, and platform African creatives because they are proudly themselves, then maybe it’s time more people on the continent did the same for their own culture.

Because at the end of the day, trends fade.

But culture? Culture is forever.