50 Cent has once again shaken things up by leaking a phone call with Tammy Cowins, the longtime associate of BMF. On the call, Tammy sounded calm and professional, saying she would “just stick to the truth and let the story come out.” But that simple statement has reignited controversy surrounding her ties to Big Meech and the DEA.

According to court paperwork, Tammy, Meech, Cuffy, and Fidel Suarez were caught in a conspiracy to move drugs. Investigators tapped Tammy’s phone and overheard conversations that tied her into the mix. At the same time, she was allegedly working different angles—selling the BMF story, and even receiving money from the DEA for helping seize assets in multiple states. In other words, Tammy was playing both sides.

This situation highlights a deeper issue: celebrity culture’s obsession with figures like Big Meech. Fans idolize them like heroes, yet also wait for the moment they slip up. Just like on a reality survival show, the public gives its loyalty—only to quickly turn when mistakes are made. Meech, Larry Hoover, and others kept their names alive while locked up, partly through rap culture. Rick Ross, for example, famously used Meech’s name, which drew both attention and danger, including a $6 million shakedown from GD enforcers.

50 Cent understands this game better than anyone. For him, it’s not about good or bad press—just staying in the spotlight. Whether through leaked calls, Instagram posts, or feuds, every headline keeps his name trending, boosting his shows, concerts, and businesses. The Tammy Cowins wiretap wasn’t new—those details surfaced years ago—but 50 held onto it as ammunition, pulling it out now to keep the BMF story alive and profitable.

Meanwhile, Lil Meech made the mistake of personally messaging 50 Cent after the BMF show was canceled, even throwing shade at Rick Ross. But if 50 publicly disowned his own son, what made Lil Meech think he’d get sympathy? Instead, 50 posted the texts online, using them as more fuel for the narrative.

At its core, this scandal raises questions: Why the hero worship of drug dealers? Why glamorize an industry where most don’t come home with millions, and those who do quickly burn through it? The truth is, drug empires rarely last. And now, former kingpins like Big Meech are left trying to profit off their stories, while rappers like 50 Cent and Rick Ross continue to cash in.

What’s next for Big Meech? Rick Ross has hinted at a movie, but the story has been told and retold. Unless someone flips the perspective—say, telling it from Tammy Cowins’ angle as an informant—the public may be tired of the same narrative. Still, 50 Cent knows one thing: as long as people keep watching, he’ll keep finding ways to make headlines out of it.