Before he was a global superstar, a television mogul, and one of hip-hop’s most dominant forces, Curtis Jackson was a rising New York rapper on the brink of his big break. His debut album, Power of the Dollar, was set to launch him into the mainstream—major label backing, industry buzz, radio momentum, and a reputation as one of rap’s most promising young storytellers.
But everything changed in a single moment.

Just days before he was scheduled to appear in a Destiny’s Child music video—his first introduction to a national audience—Jackson was ambushed outside his grandmother’s home. In a vicious attack that shook the rap world, he was shot nine times at close range. The bullets tore through his hands, legs, chest, arm, and face. The prognosis was grim. Doctors questioned whether he would recover physically, much less return to music.

Within days, the industry’s tone shifted. Sympathy quickly turned into distance. Concern became quiet avoidance. Behind the scenes, executives whispered about “liability,” “image,” and “risk.” And then, the decision came.

Columbia Records dropped him.

 

No press release. No conversation. No explanation beyond the unspoken one: he was now “too controversial,” “too dangerous,” and too closely associated with real-life violence for a major label to touch. His already-completed album, Power of the Dollar, was shelved. Not delayed. Not rescheduled. Shelved indefinitely—left to gather dust in corporate storage, never receiving the release he had spent years fighting for.

Just like that, his career was gone.

Blacklisted across the industry, Jackson couldn’t get a label meeting. Producers were scared to work with him. Booking agencies refused his calls. Radio programmers wouldn’t even consider playing his music. One executive famously told him he would “never work in this business again.”

But instead of giving up, he rebuilt.

With his jaw wired shut and his mobility limited, he began training relentlessly, strengthening his body and sharpening his mind. When he could speak again, he rapped with a new perspective—darker, more focused, more unshakeable. He poured his trauma, recovery, and anger into mixtapes that spread through the streets like wildfire. If the industry wouldn’t let him in through the front door, he would break in through the underground.

Track by track, he became the hottest unsigned artist in New York.

His hunger caught the attention of powerful allies. When word about his mixtape dominance reached Eminem and Dr. Dre, the industry’s door didn’t just reopen—it blew off its hinges. Within months, Jackson signed one of the biggest deals in hip-hop history and prepared his official major-label debut, Get Rich or Die Tryin’, which would rewrite the genre’s trajectory.

That album made history. But its foundation was built during the darkest chapter of his life—after the bullets, after the rejection, after the world decided his story was over.

In reality, his story was just beginning.