In a bold move to revive Detroit’s rich legacy in women’s basketball, hip-hop legend Eminem has joined an impressive consortium of investors aiming to reestablish a WNBA franchise in the Motor City. The announcement marks a major step forward in the league’s ambitious expansion plan to grow to 18 teams by 2030.
A City Poised for a WNBA Return
Detroit previously hosted the Detroit Shock from 1999 to 2008. During their tenure, the Shock captured three WNBA championships (2003, 2006, 2008), cementing a legacy of excellence and passionate fan support. After relocating to Tulsa and eventually becoming the Dallas Wings, the Shock’s departure left a void in Detroit’s basketball scene. Now, nearly two decades later, that void is set to be filled once again.
On June 30, 2025, the WNBA officially announced Detroit as the latest expansion city, with the new franchise slated to begin play in the 2029 season. The franchise will join other new teams set to launch in Toronto (2026), Portland (2026), Cleveland (2028), and Philadelphia (2030).
Eminem and the Powerhouse Investor Group
The Detroit bid is spearheaded by Tom Gores, the controlling owner of the Detroit Pistons. The group includes a who’s who of Detroit sports and business luminaries, underscoring the city’s united commitment to bringing the WNBA back:
Eminem (Marshall Mathers), Detroit native and global hip-hop icon
Sheila Hamp, principal owner of the Detroit Lions, and her husband Steve Hamp
Former NBA stars Grant Hill and Chris Webber
NFL quarterback Jared Goff
General Motors CEO Mary Barra and her husband Tony Barra
Additional local business leaders and athletes
Eminem’s involvement is particularly impactful, leveraging his cultural influence and deep ties to Detroit to rally community and national support for the franchise.
Operational Plans and Facilities
The new team will call Little Caesars Arena home, sharing the venue with the Detroit Pistons and NHL’s Red Wings. A state-of-the-art practice facility and youth sports academy are planned for the former Uniroyal site on the Detroit riverfront, west of the Belle Isle bridge. This complex will feature basketball, volleyball, football, and soccer fields—offering a hub for youth sports and community engagement.
Economic and Community Impact
The WNBA’s return is expected to bolster Detroit’s economy, benefiting local businesses such as restaurants, hotels, and nightlife. The league’s commissioner praised Detroit’s historic role, recalling the Shock’s three championships and strong attendance records. Unlike the economic downturn that challenged the Shock in their final season, today’s more favorable economic environment and the league’s expanding popularity position the new franchise for success.
Rekindling a Legacy
Fans may also get to see the return of the beloved “Shock” name, with a trademark registered earlier this year (February 4, 2025). This nod to the past, coupled with the excitement of a new beginning, is poised to reignite Detroit’s fervor for women’s basketball.
WNBA Expansion Context
Detroit joins a growing list of expansion cities as the WNBA seeks to capitalize on rising interest:
Detail
Information
Announcement Date
June 30, 2025
Start Season
2029
Lead Investor
Tom Gores (Detroit Pistons owner)
Expansion Fee
$250 million
Previous Team
Detroit Shock (1999–2008)
Championships Won
3 (2003, 2006, 2008)
Trademark Registration Date
February 4, 2025
Practice Facility Location
Former Uniroyal site, Detroit riverfront
Home Venue
Little Caesars Arena
Other Investors
Eminem, Jared Goff, Grant Hill, Chris Webber, Sheila Hamp, Mary Barra, and more
Looking Ahead
The WNBA’s expansion underscores a growing enthusiasm for women’s professional basketball, fueled by rising stars like Caitlin Clark, whose record-breaking All-Star fan votes in 2025 highlight the league’s momentum. Detroit’s return to the league is a testament to the city’s enduring sports heritage and vibrant community spirit, with Eminem and his fellow investors championing a new era for women’s basketball in the Motor City.
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