Millions tuned into Turning Point USA’s “All-American” halftime show headlined by Kid Rock and held in honor of its slain co-founder Charlie Kirk — which was streamed as an alternative to the official Super Bowl halftime show featuring Spanish-speaking singer Bad Bunny.
The conservative nonprofit’s hour-long spectacle, which started minutes before the Super Bowl LX halftime show, was backed by the Trump administration and scores of conservative hubs that cross-aired the performance.
TPUSA scrambled to organize a rival halftime concert in October after Bad Bunny remarked that anyone peeved by his selection as Super Bowl headliner had “four months to learn Spanish” and understand his music.

Kid Rock headlined Turning Point USA’s All-American halftime show.Turning Point USA

The show was held in protest of the Super Bowl’s show featuring Bad Bunny.TPUSA

Lee Brice on stage at TPUSA’s halftime show.Turning Point USA
The alternative show was a celebration of the USA with lyrics honoring blue-collar workers and the red, white and blue as well as a tribute to Kirk.
“This one’s for you, Charlie!” Jack Posobiec, a TPUSA host, said at the start of the show.
Country musicians Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett all performed at the show, flanked by TPUSA’s signature pyrotechnics.
More than 5 million viewers tuned into TPUSA’s YouTube livestream during the performances.
Kid Rock opened with a rousing rendition of “America the Beautiful” on an electric guitar.
He was followed by Gilbert, who cycled through two songs from his discography.
Barrett followed with her hit song “I Hope” before swapping with Brice, who performed “Drinking Class” and “Cry.”
Kid Rock finally graced the stage after a half-hour. The actual Super Bowl LX halftime show TPUSA was seeking to compete with had already concluded by then.

Brantley Gilbert performing during the show, which drew 5 million viewers.Turning Point USA

Lee Brice on stage at TPUSA’s halftime show.Turning Point USA
He launched into a soft rendition of Cody Johnson’s “‘Til You Can’t” while attendees waved their light-up wristbands in the air, mimicking flashlights.
The performances concluded close to 9 p.m. with an in memoriam to Kirk.
Kirk regularly spent his Super Bowl Sundays weighing in on the halftime show — in part because he recognized it was a core way to “win the culture,” his close friend told The Post last week.
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The Super Bowl show was slammed by President Trump minutes later.
“The Super Bowl Halftime Show is absolutely terrible, one of the worst, EVER! It makes no sense, is an affront to the Greatness of America, and doesn’t represent our standards of Success, Creativity, or Excellence,” Trump posted on Truth Social.
“Nobody understands a word this guy is saying, and the dancing is disgusting, especially for young children that are watching from throughout the U.S.A., and all over the World,” he added in reference to the Puerto Rican singer and rapper.

Kid Rock sent fans wild with his vocals at Turning Point USA’s ‘All-American’ halftime show

At the end of the show, the camera zoomed out to reveal a tribute to the late Charlie Kirk

Kid Rock performed a stripped-back section to end the lengthy rival Super Bowl show
The show started with the host claiming ‘this one’s for you Charlie’, honoring Turning Point USA’s late founder Charlie Kirk, who was murdered in September.
A rocky rendition of the Stars and Stripes was then aired to viewers’ delight, with the stream count climbing to over 3 million fans watching ‘Real America’ in action.
Views continued to rise as Brantley took to the stage in front of a small live audience, before Barrett wowed the crowds with her incredible vocals and Brice then brought his country vibes to proceedings.
The show was then headlined by Kid Rock, who blasted out his hits – much to the delight of the Super Bowl fans who opted against Bad Bunny, Lady Gaga and others on the main NBC coverage.
He began his performance in shorts as ‘Kid Rock’, before being introduced by his real name – Robert Ritchie – for a stripped-back acoustic section.
Fans on social media couldn’t get enough of the entertainment, with one writing: ‘Didn’t even watch the stupid Bad Bunny halftime, I’m watching the awesome halftime show Turning Point is putting on with Kid Rick and Gabby Barrett and Brantley Gilbert real American s***’.
Another added: ‘Did anyone actually watch Bad Bunny? Turning Point for me. Kid Rock!’

‘This one’s for you Charlie’ came the message from the host at the start of the show
Gabby Barrett showed off her incredible vocals, much to the delight of the live audience
Brantley Gilbert had his name up in lights and stars surrounding him and his band in the studio
Just before the stream ended, a photo appeared of Charlie and Erica Kirk with their children
At the end of the show, cameras zoomed out from Kid Rock and his guitar to reveal photos of Kirk, his wife Erica and their children, alongside the words: ‘In Remembrance of Charlie Kirk.’
In a statement earlier in the week, Kid Rock had told fans: ‘We’re approaching this show like David and Goliath. Competing with the pro football machine and a global pop superstar is almost impossible… or is it?’
In a statement to Fox News, TPUSA spokesman Andrew Kolvet said: ‘The All-American Halftime Show is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom.
‘We can’t wait to watch the incredible show they’re about to put on. We know millions around the country will be watching too.’
Bad Bunny received a huge backlash from some fans as he prepared to headline the official show in Santa Clara on Sunday night, with President Trump among them.
‘I don’t know who he is,’ Trump told Newsmax last Fall. ‘I don’t know why they’re doing it. It’s crazy. And then they blame it on some promoter they hired to pick up entertainment. I think it’s absolutely ridiculous.’
Turning Point USA was founded by the late Charlie Kirk, and his widow, Erika, has vowed to continue to promote his message after he was assassinated in September while taking part in an event at Utah Valley University.
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