“I’ve Already Agreed” – Sophie Cunningham’s Secret $31 Billion Deal Sends Social Media Into Chaos

WNBA star Sophie Cunningham is no stranger to making noise — but her latest announcement has left fans completely stunned. The Indiana Fever guard, who’s been sidelined with a knee injury, just revealed that she’s “already agreed” to a major new partnership worth $31 billion, and the internet can’t stop talking about it.

A Deal That Nobody Saw Coming

Cunningham took to Instagram to drop the news herself, flashing her trademark smile as she shared that Adidas will be joining forces with her on her signature event, the Sophie Cunningham Classic. The partnership immediately sparked wild speculation, as fans began piecing together clues about the “secret agreement” she hinted at earlier this week.

“I’ve already agreed,” she teased in one of her earlier stories, before the full announcement went live — a statement that sent her followers into detective mode, flooding comment sections with theories ranging from a personal brand launch to a new WNBA initiative.

Now, the truth is out: Adidas — the global $31 billion sportswear titan — is stepping in as a headline sponsor for Cunningham’s annual girls’ basketball tournament, marking her biggest business move yet.

The Classic Gets a Global Boost

The Sophie Cunningham Classic, founded in 2022, began as a heartfelt hometown project — a three-day tournament in Columbia, Missouri, spotlighting high school girls’ basketball talent from across the Midwest. With just 12 teams and 21 games in its debut year, it’s grown fast, and now, it’s poised to hit a national scale.

“This year’s going to be bigger and better than ever,” Cunningham announced in a bubbly Instagram clip. “We’ve got a ton of new sponsors, new opportunities, and yes — tickets are officially live! So, come hang out, come see me, it’s going to be a weekend to remember.”

The 2026 edition, scheduled for January 9–11, will feature some of the top-ranked high school girls’ teams in the United States. With Adidas officially on board, fans can expect a major upgrade in production value, athlete resources, and nationwide exposure — effectively transforming the Classic into one of the biggest grassroots events in women’s basketball.

More Than Just Basketball

Cunningham’s vision has always gone beyond the scoreboard. In previous years, the Classic partnered with Commerce Bank, offering financial literacy workshops for student-athletes. She’s repeatedly emphasized that her goal isn’t just to promote basketball — it’s to prepare young women for life off the court, too.

“I think financial education is hugely important,” she said last year. “Having the participation of a company like that is super special to me.”

Now, with Adidas’ backing, that mission is expanding. Sources close to the event suggest new mentorship programs and NIL (Name, Image, Likeness) workshops could be added, offering teenage athletes a glimpse into the business side of sports — a space Cunningham has been mastering herself.

From Injury to Influence

It’s been a challenging year for Sophie Cunningham. Her 2025 WNBA season was abruptly cut short in August after tearing her MCL. In 30 games, she averaged 8.6 points, 3.5 rebounds, and 1.2 assists per game — solid numbers that had fans eager for more before the injury struck.

But if anyone thought that would slow her down, they were wrong. Off the court, she’s been everywhere. She recently joined Caitlin Clark and Lexie Hull at The Annika Pro-Am, where she humorously went viral after accidentally hitting a bystander with a “Happy Gilmore” swing. She’s also launched her own weekly podcast, Show Me Something, produced by The Volume, offering fans an unfiltered look at her thoughts on sports, culture, and life.

Now, with her Classic growing faster than ever and her Adidas deal officially sealed, Cunningham is proving that influence isn’t limited to game time. Even while recovering, she’s rewriting what it means to be an athlete in the modern era — balancing entrepreneurship, entertainment, and empowerment.

A Star Who Never Sits Still

From Missouri hometown hero to WNBA sensation, Sophie Cunningham’s journey continues to evolve in unexpected — and inspiring — ways. What began as a simple community event has now become a movement, and with Adidas stepping up, it’s only getting louder.

For the young athletes heading to Columbia this January, the message is clear: their time is now, and Sophie Cunningham is making sure the world is watching.