Justin Bieber’s new album SWAG has sparked buzz with an unexpected contributor: Eminem. The rap legend is officially credited as a lyricist on the track “YUKON,” a surprising crossover that no one saw coming. Fans spotted the credit shortly after the album dropped, and social media lit up with reactions to the unlikely collaboration.

Although Eminem doesn’t appear vocally on the track, his involvement as a writer suggests he had a hand in shaping the lyrics of “YUKON.” In the song, Justin Bieber uses “I can help you get a move on, like U-Haul, oh,” which is a line from Eminem’s song “Untitled.” The song itself carries a darker, more atmospheric tone than Bieber’s usual work, which some listeners believe hints at Eminem’s creative influence behind the scenes.

Reactions have ranged from confusion to excitement. Some fans are still trying to figure out exactly what Eminem contributed, while others praised the move as bold and genre-blending. A few even joked that “Eminem working with Bieber” was the last twist they expected in 2025.

You can listen to the song below: